We see them around us wherever we go – the workplace, the supermarket or on the street. These women who look effortlessly stylish, wearing comfortable well fitting outfits that ooze style.

As a stylist working with women over 40, I am often met with the questions such as “How comfortable are you with dressing in outfits that may blur the idea of what is considered age-appropriate? How do you decide that for yourself?”

What you wear on a day-to-day basis communicates a lot about your personality and who you are. In a photo shoot, you want the images to portray your authentic self and represent your brand and what it stands for.